Cost vs Quality. How a bad candidate experience can tarnish your company’s reputation.

Candidate Experience Matters

It can affect your brand's reputation. Like unsavory opinions, bad candidate experiences can spread like wildfire. 

34% of people with a negative candidate experience will share it online. And once that negative review is out there, there is nothing you can do but hope and pray it does not go viral. 

So, how can a singular unsatisfactory candidate experience affect your business? 

Bad news sells 

Studies show that bad news gets more attention than good news. More clicks, more shares. This is down to negativity bias. In simple terms, people give more weight to negative things than neutral or positive things. 

64% of candidates who experience a negative hiring process would share that experience with their family and friends. This creates a ripple effect. Bad experiences can influence how people view and interact with your brand. Bad news will outshine any good news your company has thus damaging your reputation. 

Do not forget, it is not just your own company who can affect your reputation, but it’s your suppliers too. Does your recruitment supplier have a good reputation? Great reviews? Glowing testimonials? Partnering with a recruitment provider with a great reputation will boost your reputation too. 

Taking a hit on the bottom line 

In some industries, your candidates are also your customers. Ask yourself, would you treat your customers in the same way? If the answer is no, then you need to do some serious reworking of your recruitment process. 50% of the people would not buy a company’s product if they received a bad candidate experience. Poor experiences can cost you.  

But how much money are you losing because of this?  

Spreading the word 

Referrals are a quick way of building candidate pools. They give new applicants an understanding of your company and the hiring process before they have even applied. Does your current recruitment provider make the most of referrals?  

27% of people who experience a poor hiring process go on to actively dissuade others from applying. In this fierce fight for talent, you need every candidate you can get. Can you afford to lose crucial talent from one critical review?  

A good reputation and seamless candidate experience is essential for a company’s success and growth. 15% of candidates with positive hiring experience will put more effort into the job. Not only will your great reputation continue to increase your profits, but you will hire more passionate employees too. Today most people view the reputation of a brand through search engines, social media, and word-of-mouth.  

To finish, it has never been more important that all aspects of your business contribute to a positive reputation, and this includes your hiring process and your suppliers. If you would like to see how our solutions and tools can provide outstanding candidate experience, click here. 

< Older Post Newer Post >

Navigating Career Crossroads: Your Guide to a Fulfilling Your Next Career Move!

12 Feb, 2024

In the ever-evolving landscape of the professional world, many of us find ourselves at crossroads, contemplating a change in career or seeking new opportunities to ignite our passion.

September Surge – Our Top Tips for Job Seekers

by Shazamme System User • 07 Sept, 2023

Summer is over. September is here. For you lovers of the summer, this can often bring feelings of the blues, but September can represent a time for a fresh start. This time of the year can offer many opportunities for job hunters to find a new job that aligns with their skills, goals, and experience. Check out our top tips on how you can land your dream job this time around (and why you should work with Kelly). 1. Get Clear On Your Goals First and foremost, you must have a clear objective of what you want for your career. Searching for a new job can bring feelings of excitement and motivation but it can also be overwhelming for applicants. Having an idea of what industries, you would like to work in, the timeline in which you would like to find a job, and the companies you’re interested in will reduce those negative feelings but will also give you a sense of direction and focus. 2. Update Your CV The next thing you should look at is improving and updating your CV. Have you demonstrated your most valuable skills? Have you highlighted your most important accomplishments and achievements? Have you included your personal websites, business profiles, and your LinkedIn profile? These are some of the many things to consider when updating your CV. Job applicants should also keep in mind that you should adjust your CV for every job you apply for. You should customize your CV so that it reflects the job you’re applying for. 3. Work with a Recruiter Are you aware of the benefits of working with a recruiter? Recruiters are experts in the hiring industry. They can help save you a significant amount of time during your job search as they know exactly what jobs are available in the market and they can match you with a role that aligns with your experience. Recruitment consultants can help you improve your CV and cover letter as well as make sure you are prepared for interviews. If you would like to read more about the benefits of working with a recruiter, click here . September is an excellent time of the year to find that new opportunity that you have been longing for. By following these tips, you should be on the right course to navigate the job market and find a role that suits you. It’s important to stay positive during your job search as it can sometimes be a lengthy process. But just remember, the right opportunity can take time. If you would like assistance during your job search, please do not hesitate to reach out and email us at info@kellyservices. co.uk. Or click here to search our latest vacancies and apply today!

Change. How to turn your fear into fuel for a rocket move and wake up in a different reality.

28 Aug, 2023

Rephrasing the famous song, “Love is in the air”, let’s talk about change is in the air – and everywhere. We grow. We change. Look at your childhood photos. Watch your kid, your nephew, your niece. The change is there, and it’s incredible. Nature is constantly changing. We wait for summer as the time to enjoy outdoor activities and gardening, for a quick visit to the beach, or simply take time to relax and spend time with family, friends and loved ones. We wait for winter (even if we never see snow falling) to decorate the house for the holidays, pack presents for the people we love and unpack our own. The colour of the leaves changes, the weather shifts, and flowers blossom in their time – the landscape is constantly transforming. The world around us is changing. We travel to other countries and learn new things, cultures and languages. We take on new hobbies. We get new skills. After a couple of minor kitchen accidents (sometimes), we can cook delicious dishes and get compliments from family and friends. We transform our bodies at the gym or simply by creating the habit of walking every day. We meet new people, we sometimes fall in love, we build families, we have kids. And if you step back for a second, you realise you might have met your other half by pure accident. But you took a leap of faith into the unknown. We embrace many types of unknown change, except for the one that can change how we live five days a week – to change jobs. “I am too old/too young to change”, “I’m used to this environment; It’s my comfort zone”, “Well, I don’t get any promotion, and what I do doesn’t change the world, but it’s stable”, “I am afraid to ask for more interesting projects. What if my manager fires me?”. We often don’t want to change because that step requires a vision, courage, external support, and a leap of faith into the unknown. Scary? Yes. But also promising. A step into the unknown? Yes. But it can open a new door. Do your inner values marry what you do? Yes, it is essential. There is nothing terrible about staying in your comfort zone. At some stage of your career, staying put can be an excellent decision. But if you feel that you need a change – talk to Kelly. We don’t mind going the extra mile and support your wish to embrace the change. The one which will give meaning to what you do, feel proud, motivated and fulfilled. Ready for changing? We’ll make sure your talent can truly shine.