Define your culture for candidates

Define your culture for candidates

When it comes to finding the right people to fill a vacancy, my key piece of advice is this: "Don’t be an idealist, be a realist."

Survey your employees and ask them what it’s like to work at your organisation.

  • What do they enjoy most?
  • What is particularly challenging?
  • What would they want to relay to a new employee?

Even more importantly, of those employees who are particularly satisfied and productive at your organisation, what do they have in common?

Only when you have the answers to questions like these can you begin to define your employee culture and communicate to potential candidates. Capture both the good and the not-so- good. Find a way to celebrate your unique, even quirky, internal culture.

What's more, technology has evolved to make doing this work even more critical to your hiring success. Technology now makes it possible to ensure every candidate has the right qualifications to meet your needs before they even apply.

In the near future, the recruiting process will be less about verifying skills and expertise, and more about ensuring a cultural and personality fit between employer and applicant. Why?

  • Sourcing technologies can scan vast databases of talent data, including social network data, to cull a highly relevant list of possible candidates, filtered by how ready they may be to switch companies.
  • Assessment tools can weed out candidates who simply don’t have the technical chops, intellectual rigor, or even cultural fit to meet your needs.
  • On-demand video interviewing can automate a large part of the recruiting process so less time is spent sorting and disqualifying and more time concentrating on high-value finalists.

In other words, technology will transform the hiring process from one spent figuring out how to eliminate applicants to one focused on wooing the most attractive and qualified candidates. And to do so, employers will need to spend a lot more time thinking about, defining and enhancing their culture brand.

For more on why you should focus on accurately defining and communicating your culture brand, download the full report here.