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Good Culture Branding is Your Best Candidate Filter 

By Lauren Clovis, Marketing Manager, EMEA
April 11th 2013 

At the end of the second day of the recent TruLondon event, I talked to organiser Bill Boorman about what his key takeaways had been from the discussions. In this short clip, he tells us why good culture branding is measured not only by how many candidates it attracts, but by how many drop out or 'deselect' throughout the recruitment process. Watch the clip now.