Employees Embracing Social Media

Employees Embracing Social Media at Work but Anxious about the Consequences, According to Kelly Global Workforce Index

Latest Findings from Kelly Global Workforce Index™ 

dk_adblock_KGWI_nbr 2_2012(London, 6th June, 2012) Findings from the Kelly Global Workforce Index reveal a nervousness amongst both employees and employers relating to the use of social media in the workplace.

44% of UK employees feel that social media, such as Facebook,Twitter and LinkedIn, is impacting negatively on workplace productivity. However, only 6% of the British workforce has been told to stop using social media at work.

Employers are not making the most use of social media, either as a recruitment tool or as a means of boosting their employer brand.Yet the need to harness the potential of social media is clear -one third of employees said they were more likely to use social media than traditional methods to search for jobs, and as many as30% consider it important that their employer has a social media presence.

The findings, the second in the series from the  Kelly Global Workforce Index   (KGWI) also reveal:

  • 73% of people feel it is not appropriate to share opinions about work on social media, suggesting people have an automatic tendency to assume these opinions would be negative rather than positive mentions promoting the employer brand
  • Over half of UK employees worry that mixing personal and professional connections through social media could cause problems at work

Rachael Moss, Marketing Director UK and Ireland at Kelly Services said:

"We need to dispel the myth that social media is for leisure time only. If used well, it can be an essential communication tool for your existing workforce to engage with customers and be vital in finding and attracting new talent to your business.

"Equally, boosting employer brands by raising your corporate profile through social media is increasingly important. Most people fear discussions about their current employer could be negative,when in fact your workforce can be your best social brand ambassadors.

"Many companies view social media as inherently risky due to its immediacy and tone, but those employers that are embracing it as part of their recruitment strategy are reaping the rewards."

These are the second findings from the latest, KGWI, an annual survey conducted by Kelly Services. Almost 170,000 people in 30 countries participated in the survey, including more than 3,700 in the UK.

Download the full report - When Two Worlds Collide- The Rise of Social Media for Professional and Personal Use.