Millennials - not just the selfie generation

Millennials - not just the selfie generation

Born between 1980 and mid 1990’s, millennials make up a major part of the global economy and workforce. Millennials differ from other generations not only in terms of their upbringing and education but also values. Understanding these differences may go a long way towards managing them in the workforce.

According to a Deloitte study, a staggering 43% of millennials plan to leave their job within two years and only 28% would consider staying longer than five years. Should employers start to worry about the future of their workforce?

In this article we take a closer look at what this important part of the workforce are like and how to win their loyalty.

Why millennials matter?

Current global economy and workforce consists to a great extent of this demographic, they have the power to set trends such as using instant messaging at work, which back in the day would be perceived as unprofessional.

Often referred to as digital natives, millennials were the first generation that saw the sudden rise of the internet. In this day and age, brand advocacy is common place and your company opinion on the Internet matters more than ever. If the millennial market believes in your products or service, they will pass on positive word-of-mouth messages to their friends and networks. If they value you as an employer they will also tell the whole world about it.

Facts versus stereotypes about millennials

Over the years, the world has heard numerous stereotypes about millennials, many of which have made their way into the mainstream thereby affecting perceptions. Here are some traits most frequently attributed to the demographic:

Team players. Often accused of being the ‘selfie-generation’, millennials have proven to be great team players. In the Kelly experience, they like to feel involved with the businesses that they work for and as such love working collaboratively with their colleagues. Want to keep a ‘millennial’ motivated? Make sure you have plenty of projects where they feel like they can contribute in a positive way.

Ambitious. Millennials are constantly seeking opportunities and ways to improve their life. This has resulted in them being perceived as entitled and high-maintenance – they want high salary, perks and privileges that their senior colleagues have earned through years. The truth is, it shouldn’t be surprising that Millennials expectations are higher – as employers’ demands go up and up, millennials will look for higher salary and benefits in exchange for their hard work and skills.

Always on the look-out for convenience. Millennials were the first generation that has seen the sudden rise of on-demand services that provide access and convenience. These services make millennials life easier as they allow them to run errands from the comfort of their own home. This constant search for convenience resulted in millennials constantly changing the status quo and looking for more efficient ways to do things. Want to shake your business up? Hire millennials!

They want to be heard. Only 28% of millennials would consider staying in one company for over five years. Moreover, 86% of millennial workforce would consider leaving an employer whose values no longer met their expectations. What some might perceive as a lack of loyalty, we believe that it is within their prerogative to find a better deal elsewhere. Want to retain your millennial workforce? Then, perhaps it’s time to look at your benefits package.

How to get on with Millennials?

Take advantage of technology that connects people: For Millennials, the mobile phone is the primary tool of communication. They use instant messaging on a daily basis as it allows quick and convenient communication. It doesn’t mean that from now on you should never go offline, but instant messaging may speed up communication process in your company.

Embrace flexibility: Millennials value flexible working. The possibility to work remotely helps them to achieve the work life balance they constantly seek. Work life design is especially important and appeals to them more than career progression and money. So, if you want to win your employees’ loyalty, you need to relax the rules a bit and show that money is not the only thing you can offer.

The changing global landscape together with rapid rise of technology have contributed to a unique millennial mindset. For years, people have been misinterpreting their behaviour, and this, in turn, has affected the way employers perceive them. However, millennial employees undoubtedly bring valuable skills to the table and understanding their values and circumstances will help you earn their trust and loyalty. The question is are you up for the challenge?