Job Title: Marketing Analyst / Performance Marketeer / Digital Marketing Executive
Sector: Recruitment & Resourcing
Salary: £30 - 40,000
Location: UK with frequent travel to Birmingham
Here at Kelly we're a business built on family values. Appreciating people for their contributions, we understand that what you do is more important than when and where you do it.
William Russell Kelly started the business from a small office in Detroit, Michigan in 1946. These early days quickly transformed into something much bigger. Becoming pioneers, Kelly helped to shape the modern staffing industry. Laying the solid foundations, that 60 years on are still going strong. We're now an organisation that excels on a global scale, whilst still holding true to our purpose of connecting people to work in ways that enrich their lives.
The recruitment market's moving at a pace like never before. Our solutions, in the UK & Ireland, have evolved along with these changes. But what hasn't changed is the need to connect with people to understand what they are looking for in the job market and helping them find fulfilling and rewarding work.
The role we are looking to fulfil
At the heart of what we do is connecting great talent to work. This role looks at the channels we use digitally and how we can diversify the mix of these channels to drive our performance and ensure opportunities get in front of the right people.
What we need you to be able to do for us
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
The experience we hope you'll bring
We are looking for someone who has the character to take ownership, get involved and wants to make a difference. You will be passionate about marketing and the value it can add to an organisation. You will champion Kelly and want to do the best for our clients and candidates. You're a team player but focused on delivering on your commitments whilst those around them grow.
The role of involves quite a few analytical functions, such as estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.
Strong analytical skills and a data-driven approach to problem-solving is a must for this role.
An analytical mindset will also help collect and examine consumer insights to help develop creative marketing acquisition tactics. The ability to understand and monitor web analytics dashboards and reporting tools is expected as these tools will help him maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics.
The position involves responsibility for the strategic direction of various marketing channels. This includes: Setting up, managing, and optimizing campaigns to display ads and retarget them across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, etc.
The successful candidate needs to be comfortable making independent decisions. you should be resourceful and demonstrate a thorough understanding of key performance metrics on various channels. Being highly driven with quick decision-making skills will help orchestrate and execute large campaigns.
You will be comfortable communicating and collaborating effectively across teams and various levels of the organization. You must especially work closely with the concerned teams to set goals, report to senior management for campaign status, collaborate with the creative team to produce channel-appropriate campaign briefs and creative assets. You will also needs to coordinate with vendors for online paid channels.
The results we're looking for from this role
This role is about increasing the chances for people in the UK & Ireland to find the role that is right for them, connecting with people who are actively looking for new opportunities and getting them into rewarding employment. It's about. Adding value to our clients and gaining them a competitive advantage through the people they hire
we can look at more flexible patterns if that's what you need. We can be flexible on location for the right individual too
If it sounds interesting drop us a note with your cv and we will give you a call and see if a match could be made in heaven
Kelly Services are acting as an Employment Agency in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's Privacy Statement.
As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.