Marketing Coordinator - London - 12 months - £20 - £30 p/h
As a Marketing Coordinator for Google Partners EMEA, you will be a key member of the Ads Marketing team in EMEA growing Google Partners, their flagship agency program.
Google Partners is a program aimed at building an ecosystem of successful partners and digital marketing professionals. This role offers the opportunity to enable digital marketing agencies in EMEA to help their customers to be successful with Google products.
You'll be involved in the development and setup of new pilot programs for our Google Partners ecosystem. You'll be responsible for coordinating and executing the launch of pilot programs at regional and market level, as well as tracking and understanding performance. If pilots are proven successful, you'll be managing its expansion to additional markets.
Program design: develop customer insights based on Google's internal data or external research sources; develop program branding, assets and communications; build measurement and tracking processes
Program launch: setup program deployment strategy; build and manage cross-functional relationships with teams involved in the process; build guidance for marketing teams piloting the program; coordinate program launch at the local level and execute the program's regional activities such as events or regional content strategy
Program maintenance and tracking: share best practices across markets where programs are being piloted, ensure proper reporting of local and regional activities and report performance regularly to the regional team
Mandatory: 4 years of working experience, of which 2 years of performance marketing, product marketing or B2B marketing communications BA/BS degree. In lieu of degree, relevant skills or equivalent experience
Desired: Strong knowledge of digital marketing and digital agencies ecosystem Entrepreneurial mindset that thrives in ambiguity and enjoys working in a fast-changing environment Demonstrated capacity for developing and deploying marketing campaigns in a B2B and client-facing environment Experience in creating thought leadership, case studies, collateral and other B2B marketing content Demonstrated ability to collaborate across multiple teams, gain stakeholder approval, and deliver on project outcomes Excellent written and oral communication and interpersonal skills Expertise supporting and enabling a sales organization is preferred
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