This fourth installment, on the topic of Social Media and
Technology examines the way that social media is impacting on job selection,
career choice and recruitment in general. Just as social media has changed the
nature of communications across communities, it is breaking down barriers in
the workplace. Employees are more social and more connected, and want access to
the technologies and platforms that will enable them to share their working
lives with a wider audience.
According to the latest Kelly Global Workforce Index findings, the UK is
falling behind the likes of Germany, Norway and Ireland regarding the use of
social media networks in the recruitment process.
Whilst 40% of UK respondents were contacted through social media about
an employment opportunity in the prior year, this compares with a far greater
55% in Germany and Poland, and 52% in Ireland. Meanwhile, only 11% in the UK
have secured a job through social media in the past, compared to 28% of
respondents in Norway and 16% in Ireland.
Surprisingly only 3% of UK respondents secured their most recent job
through social media, while for 38% it was as a result of a direct approach
from either an in-house recruiter or a recruitment agency.
Commenting on the
findings, Rachael Moss, Marketing Director, Kelly Services UK and Ireland said:
surprising to see the UK is behind so many other countries when it comes to
fully embracing social media for job hunting and recruitment purposes. It seems
that job hunters continue to rely on more traditional routes and direct
approaches, although social media is likely to have played a part in their
research about the role and people that work for the organisation.”
Yet there is still a clear opportunity for employers and employees alike
to embrace social media in finding the best talent or a new job opportunity;
58% were interested in receiving job referrals from friends or contacts in
their social media network and 45% were interested in providing friends or
contacts with a referral via social media.
And that’s not to say the UK isn’t tech savvy – 56% feel employer
provided electronic devices are important for both work and personal use, and a
third say access to this would influence their decision on working for that
“With nearly two
thirds of respondents citing an interest in receiving job referrals from their
online contacts, there is an opportunity for employers and recruiters to better
use social media to engage with the talent. Those organisations that utilise
social media intelligently as an integrated part of their recruitment strategy
will increase the reach of their employer brand, and ultimately their hiring
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